As an eCommerce software provider, you need to leverage the latest eCommerce software development trends for your business and ramp up your brand across numerous verticals. Additionally, it is important for you to boost your B2B eCommerce sales and demonstrate the value of your solution by gaining access to a larger market share.
To make your eCommerce software business wildly successful in 2021 and beyond, it is mandatory to become aware of certain tips and best practices. Below, we want to reveal to you the top 9 powerful pieces of advice that would enable you to position your brand as a top eCommerce software in your particular niche.
Top 9 Tips To Make Your eCommerce Software Successful
Tip #1: Analyze your clients and their needs
First and foremost, it is very important not to go blind, especially when it comes to marketing and sales. Just like in any other B2B environment, you need to stay up to date with all of your clients’ needs. In addition, personalization is highly effective when selling your own services, especially in the business-to-business market.
Conduct online surveys and research to gather as much feedback as possible about your client’s needs. Find out what eCommerce shop owners want from your service and tailor your digital products to meet their specific needs.
Tip #2: Find new markets
You should never limit yourself to just one niche of customers. For example, if you’ve only targeted small online stores from Germany until now, maybe it is time to expand your reach and target medium eCommerce stores from all across Europe. Also, do not limit your services to your customers using only one shopping platform or marketplace, such as Amazon or eBay, but expand your services to customers using several platforms.
Tip #3: Expand your software functionality
Another handy piece of advice you can implement today in your business to make your eCommerce software wildly successful is to enhance the functions of your software. You need to continue innovating and adding new functionalities to your software product to solve the most complex issues your users have.
Based on your research on the competitors and taking into account your user feedback, invest in the innovation department and add new functionalities to your software to gain an edge on your market and outperform your competitors.
Tip #4: Choose the right pricing strategy
It’s pretty essential to be smart about pricing, especially if you’re in a niche with fierce competition. For example, with so much multichannel retail software available on the market, pricing represents a key factor e-store owners use when choosing their next partner. If you’re just starting in your niche, you should start with a lower price to gain traction and increase it as your brand grows.
Tip #5: Propose an easy payment process for your clients
Most eCommerce store owners prefer to pay for the automation services they use over a more extended period instead of a one-time payment. Be mindful about their financial investment and try to be flexible. For instance, you can offer bespoke contracts and let them use your software for a few months before making the first payment. Of course, offer some incentives for your clients who choose to pay in advance for the services you provide.
Tip #6: Integrate your software with multiple eCommerce platforms
You should never limit your business to only customers who use one eCommerce platform, such as Shopify or Magento. Instead, you should aim to integrate your eCommerce software with various shopping platforms to expand your reach and become visible to millions of potential clients.
Today, it’s not enough to just connect with a few popular eCommerce platforms, like WooCommerce or BigCommerce. For example, suppose you want to skyrocket your sales and expand your market share. In that case, you need to perform integrations with other platforms such as Shopify, SalesForce eCommerce Cloud, PrestaShop, OsCommerce, Ecwid, X-Cart, 3DCart, and others.
The easiest way to integrate your business with multiple eCommerce platforms is by using an integration service called API2Cart. This is the perfect solution for software vendors that want to connect their system with 40+ eCommerce platforms via just one integration.
API2Cart offers flexible pricing plans that can be suitable for various businesses from software startups to the great enterprises.
For example, API2Cart provides Enterprise On-Premise Solution for high-volume software companies. It enables you to use the following benefits:
- Take full control over the integration process
- Seamlessly connect your business with 40+ shopping platforms and marketplaces
- Avoid the need to maintain each connection separately
- Control who can manage your API2Cart server infrastructure by using the functionality provided by Amazon Web Service (AWS), Microsoft Azure and Google Cloud Platform, make all requests over HTTPS protocol.
Tip #7: Integrate your software with marketplaces
Viable marketplace integrations offer your software business a certain number of benefits. For example, for developing the connection with various marketplaces, you can also use the functionality of API2Cart service since its unified API will eliminate the need for setting up separate connections. This will also enable your team to save a great deal of time and will allow them to focus on other essential tasks.
Integrating your software with multiple marketplaces such as Walmart, Etsy, eBay or Amazon, will also win you more clients in the long run and will enable you to expand your market share.
Tip #8: Increase your social media presence
Making your eCommerce software successful in 2021 involves leveraging the power of social media. Platforms like LinkedIn, Quora, or even Facebook, represent gold mines in terms of customer information and requirements. Discover what your clients want and connect with them personally on their favorite social media channels, and you’ll drastically enhance your brand.
Tip #9: Use paid advertising options
Ultimately, you should consider investing in paid media. Whether it’s Google Ads, Facebook Ads, LinkedIn, Twitter, or native ads, do some split tests with your marketing budget and bring more interested people into your funnel. Then, use remarketing together with some special deals to loyalize your customers and expand your reach even further.