Chatbot Automation: The Main Workflows
Chatbot companies must provide high-end automation services to succeed. They need to expand the number of their potential customers and grow their software business as the competition gets tougher.
According to experts, the chatbot market is predicted to grow to over $10.5 billion in 2025. This growth will not only be fueled by major B2B companies investing heavily in chatbot automation software but also by small eCommerce store owners using these robots to better communicate with website visitors, respond to customer inquiries and sell more products to buyers.
In this article, we’ll examine the key features and workflows of eCommerce chatbots and their integration with various eCommerce platforms.
The Main Features of eCommerce Chatbots
Online retailers that want to benefit from chatbots are seeking custom features and capabilities in the chatbot software they purchase. Chatbots can have various features. Some of the most important of them include:
- A/B split testing of chatbot conversations
- Sending the emails to online store visitors with personalized offers and discounts
- Automatic qualification of leads
- Providing product recommendations to e-store visitors and customers
- Creation of orders
- Multilingual communication: perfect for online stores that operate in different countries of the world
- Detailed analytics
- Restoring of abandoned carts
The Major Types of Chatbot Workflows
Here are four types of chatbot workflows that eCommerce store owners can implement to improve the customer experience:
Workflow #1: Chatbots can provide product information to e-store visitors
This workflow is quite simple. When visitors arrive at the site, they click on the chat window, or it opens automatically. The bot then says something like, “Hello, Mr/Mrs. You’re looking for products in the men’s/women’s clothes section? I’m here to help you find what you need.” (Browse) (Search) (Discounts).
The customer then chooses an option from the previously mentioned, and the robot says, “Tell me what you are looking for.” The customer then enters a specific product, and the robot shows a list of products or discounts based on what the customer chose.
The customer can eventually choose a product and be redirected to the website.
Workflow #2: Chatbots can be able to create orders
Chatbots can be used to create orders, which helps customers choose the right products for their needs. The chatbot can also collect data from e-store visitors that is needed for order fulfillment.
Furthermore, chatbots can help e-store customers track their orders.
Workflow #3: Chatbots can help to recover abandoned carts
A chatbot can remind customers about items they left in the shopping cart if they abandon their carts.
Workflow #4: Chatbots can provide e-tore owners with valuable insights into their customers’ buying patterns
Chatbots can track a variety of metrics, including engagement rate, conversion rate, converted abandoned carts, order status requests, and more. E-store owners can use these metrics to create personalized reports. It can include page engagement reports or user response reports.
The Meaning of eCommerce Integration for Chatbot Automation
The development of eCommerce chatbots that would enable sellers to increase their profits involves the building of smooth integration between chatbot systems and various shopping platforms and ensuring reliable communication between the two.
Once integrated, the chatbot has access to e-store product catalogs and other relevant data.
Integrating a chatbot with multiple eCommerce platforms can be tricky, as you need to connect your bot to numerous shopping sites to offer your services to a wider market.
However, the good news is that you do not have to create connections with multiple eCommerce platforms manually. You can use API2Cart to integrate your chatbot with multiple platforms at once. Even more, you do not have to worry about updating code or maintaining connections because API2Cart does that for you.
How Chatbots Can Be Connected to Multiple eCommerce Platforms via API2Cart
API2Cart is a unified shopping platform interface that enables the secure integration of your chatbot with 40+ shopping platforms.
API2Cart provides rich capabilities to chatbot software providers. Its API methods allow you to easily manage all information connected to an e-store’s products, orders, customers, shipments, etc. Using them, your chatbot software will be able to:
- Get the necessary information to identify new customers easily
- Get access to the product catalogs along with descriptions, prices, images, categories, etc.
- Provide the orders’ tracking numbers
- Get the lists of abandoned orders
- Update quantity of products and information about them in real-time
- Access the sales history of online store customers
You can find detailed information about API methods provided by API2Cart in its API Docs. Also, you can test this service for a month absolutely for free.