How to Choose the Right eCommerce Integration Software for You

Nataliia Kovalchuk
4 min readJul 19, 2022


Nowadays, eCommerce integration software solutions have become necessary for any B2B software vendors looking for ways to get an edge over the competition and provide a better experience for their e-merchants. However, with so many vendors out there, sometimes it’s pretty difficult for SaaS providers to find the right partner for their needs.

As a software provider, you need to be able to choose the right eCommerce integration solution for your business. To help you do that, we want to shed some light on this topic and explore the selection process of an ideal software.

What Actually is eCommerce Integration?

eCommerce integration is a complex process that involves connecting your software with multiple shopping marketplaces and platforms. Once such a connection is developed, you’ll be able to easily retrieve data that belong to the online stores based on these platforms, and you’ll be able to use that data to improve your services further and fine-tune your systems.

Whatever your solution might be, whether order management, warehouse management, repricing, shipping management, order automation, or dropshipping automation, you need to perform an eCommerce integration with today’s platforms to gain access to your clients’ data stored on these shopping carts.

By performing an eCommerce integration, you do not only get the possibility of performing your software core functions, but you can also gain the following benefits:

- Gain quick access to a wide variety of data available on these shopping platforms, along with the ability to edit, delete, or update it

- Become able to add new functionalities to your software by leveraging the power of newly acquired data

- Gain access to a broader market of potential customers and expand into new markets

- Grow your business’ functionalities and offer better services to your target niche

- Increase your profits in the long run

What eCommerce Platforms Should You Connect With?

Today, B2B software vendors need to connect to a wide variety of shopping platforms to gain unrestricted access to the data related to customers, orders, prices, shipping statuses, warehouse stocks, abandonment carts, etc.

The primary purpose of an eCommerce integration software is to connect various third-party apps and software products to platforms and marketplaces such as eBay, Etsy, Wix, Magento, X-Cart, PrestaShop, OpenCart, WooCommerce, or Shopify. Regarding what eCommerce platforms you want to connect your solution to, it’s important to look at the actual numbers.

For instance, Etsy has over 2 million sellers from 234 countries, Shopify powers over 1.5 million online stores, WooCommerce has a whopping 6+ million active clients, and Magento has around 26% of all today’s stores. Add to that list Amazon and eBay that have millions of sellers, and you find yourself with a pretty extensive list of eCommerce platforms that you would want to connect with.

Connecting to all of these platforms and marketplaces via eCommerce integration software can give you access to international markets and enable your business to grow like never before.

Tips on Selecting the Right eCommerce Integration Software

When it comes to integrating your software with the previously mentioned shopping carts and marketplaces, you have two main options:

#1: Perform an in-house integration development: this usually involves hiring a team of in-house developers or looking for some freelancers who can perform this task. However, this is a very tedious and costly process that involves multiple departments: HR, marketing, procedures, management, and the list goes on. Not to mention the fact that after the implementation of the integrations, you need to continue finding people that would help you with their ongoing maintenance and upgrades.

#2: Use a third-party solution: this is a much simpler solution that involves using an external eCommerce integration software to perform the integrations in your place. In this case, such a software provider takes care of all the labor, development, maintenance, setup costs, and additional resources needed to develop the integrations.

We recommend you go with a third-party solution. To make sure you choose the correct eCommerce integration partner that would meet your needs and even exceed your expectations, you should be mindful of the following features:

- The solution needs to be reliable, high-quality, and safe to work with

- It must be affordable, fast, and easy to work with

- It should enable you to save time and money in the process and take all maintenance and integration worries off of your shoulders

- It has to fulfill the primary purpose, which is to retrieve data related to online store customers, orders, prices, products, etc

The Example of eCommerce Integration Software

As mentioned above, you should look for an eCommerce integration software that is affordable, easy to work with, fast, high-quality, and reliable. One of the best available integration solutions today is API2Cart. It offers a unified API that allows you to connect your system with 40+ popular shopping carts, including the ones mentioned above.

API2Cart is a modern all-in-one integration software perfect for any type of eCommerce SaaS business that provides different types of services to e-shop owners. Using it, you can set up connections with multiple shopping platforms and marketplaces at the same time without having to worry about integration maintenance or updating.

You can discover what API2Cart offers by accessing the one-month free trial now.