How to Update Product Information on Multiple Sales Channels?

Nataliia Kovalchuk
4 min readApr 4, 2022


If you are a warehouse management software vendor, you probably want your business to flourish and bring the desired results for your clients who are the e-retailers.

Your software is designed to fulfill the needs of e-sellers in continuous monitoring of their inventory and updating their order info. Also, it must be able to update product info without fail across multiple sales channels.

When your software has data from all the shopping platforms on which the clients sell their products, it will be able to provide its core functionality to them and help them automate their tasks effectively.

In this article, you will get to know more about how to update product info on multiple sales platforms. Out of other methods, you will also be able to select the one that fits your business requirement and budget constraints very well.

Why Do WMS Solutions Have to Work with e-Stores’ Product Data?

As a WMS solution provider, your software’s key functions include:

  • managing your clients’ e-store data related to products and inventory
  • looking after the goods that come in the warehouse and get shipped from there
  • automation of processes related to picking up goods and receiving orders from the suppliers

These functions are integral parts of any WMS solution used by e-retailers. An ideal WMS streamlines all these tasks and allows e-retailers to focus on other core business functions. Moreover, the software also improves the functioning of an eCommerce store by making its operations more productive and automated. It is also helpful in reducing labor expenses as there’s little to no requirement for manual work in managing WMS software.

Also, WMS solution functions related to updating product info help e-retailers never face understock issues. The synced inventory from all the sales channels will notify the retailers about the unavailability of stock beforehand so they can make necessary arrangements.

Providing all functionality mentioned above is possible only with the help of integration between your WMS solution and eCommerce platforms. When your software integrates with multiple eCommerce platforms, it gets access to all the data available on the e-retailers’ stores and can perform other operations like checking accurate inventory count in the warehouse, updating stock levels, and keeping track of and updating product location as it gets shipped, etc.

Therefore, if you want to update product info across all the sales channels, working with e-store data is a must, and therefore, you cannot ignore integrations. Further, your client might have their stores on multiple eCommerce platforms and not just one. So you have to integrate your WMS with more than one platform like WooCommerce, Magento, Shopify, Amazon, eBay, etc.

Since integrating one by one with all the platforms can be tedious, time-consuming, and expensive, you need a unified solution that can establish all the integrations at once. One of such is API2Cart, which helps to connect with multiple eCommerce platforms at once.

How to Update Product Information on Various Sales Channels Easily

API2Cart eliminates all your shopping platform integration challenges with its unified API. It also provides more than 100 API methods to WMS that help to work with the e-stores’ data, including product data. These methods allow WMS solutions to manage, add, update, and delete e-stores’ data easily.

For example, if you have to update product info, API2Cart provides you with the product.update method.

Apart from this, API2Cart also has methods like:

  • webhook for order.add event used to notify the WMS system when orders are added to the e-store
  • order.list method that allows receiving the list of new orders from the e-store.

All of these methods work in sync with each other to add, update, and fetch information from the clients’ stores and manage inventory on all the selling platforms. You can read about them in detail in the API2Cart API Docs.

API2Cart unified API allows you to integrate your WMS with more than 40 eCommerce platforms and marketplaces with no difficulties.

What Else Your WMS Software Can Do Using API2Cart?

Apart from updating product info on various e-retailers’ sales channels, your WMS software can utilize API2Cart API methods for many other purposes, including:

  • increase productivity by making order fulfillment more accurate and fast
  • automating the creation of shipments
  • generating reports based on real-time and precise data from clients’ e-stores
  • continuously syncing inventory
  • managing the information on e-stores.

API2Cart also provides a 30-day free trial to understand how exactly it works. Get in touch with its managers today to know more about how API2Cart can help you as a WMS software vendor.