The Amazon Product API: A Guide for Developers

Nataliia Kovalchuk
5 min readAug 15, 2023

Amazon is the largest and most successful marketplace in the world. The company delivers an excellent opportunity for vendors from different backgrounds and locations to profit from trading on the global market by providing them access to millions of customers. However, many Amazon e-merchants cannot automate their retail processes without unique software solutions. That’s why they use services like yours to make order fulfillment, product management, shipping, and other operations more effective.

This article will discuss the process of connecting any eCommerce software to the Amazon Product API. It is a necessary step for companies that provide various systems and solutions, such as multichannel systems, inventory management software, product management systems, marketing automation solutions, or dropshipping automation solutions, as they require product data from this marketplace’s websites to carry out their functions.

If you provide eCommerce software for e-merchants and require access to Amazon product data, utilizing the Amazon API can provide significant advantages for your company.

Amazon API

Amazon is a globally recognized online retailer that is highly regarded by both e-merchants and consumers. Over the course of a decade, Amazon’s revenue experienced significant growth, increasing from $5 billion in 2010 to $40 billion in 2020. Additionally, it is worth noting that Amazon sells an astonishing number of items, with over 4,000 being sold per minute. Furthermore, it is important to highlight that small businesses in the United States rely heavily on Amazon, as they sell more than 40 percent of their products through the platform.

Amazon provides access to its data through the Amazon API for eCommerce software and application developers.

Amazon’s APIs enable eCommerce software to access data pertaining to products, orders, payments, reports, and various other information. Additionally, Amazon permits the use of its APIs to transfer store data, including seller profiles, product reviews, seller feedback, and other marketplace-related information.

Prior to integrating your software with Amazon API, it is crucial to have a comprehensive understanding of the specific challenges associated with it.

Amazon’s APIs are considered outdated and not very adaptable, which can pose challenges for developers. Additionally, the management of product and shipment information is typically done through the use of CSV files or XML.

Software That Need Product Data from Amazon

eCommerce software solutions depend on product data obtained through integration with shopping platforms and marketplaces, allowing online store owners to access important features and collaborate effectively with software vendors.

Multi-channel software uses data from marketplaces to create listings on different platforms using a centralized source. The software can connect with the Amazon product API to efficiently manage and update listing information.

Marketing automation software uses data from marketplaces in order to send targeted email communications, including product recommendations, discounts, and special promotions, tailored specifically for individual customers.

Inventory management systems monitor the sales and stock levels of items on a daily basis, allowing e-retailers to maintain sufficient product quantities to fulfill customer orders.

Product information systems are utilized to extract product information from various marketplaces, enabling the creation of comprehensive product catalogs, the synchronization of product data across multiple sales channels, and the provision of in-depth product analytics.

How to Develop Amazon Product API Connection

The development of Amazon API integration is a complex and ongoing process that requires significant time, effort, and financial resources. It necessitates regular upgrades and maintenance.

API2Cart is a comprehensive solution for integrating software with over 40 eCommerce platforms and marketplaces, such as Amazon, Magento, Shopify, and Prestashop. The service offers a unified API with more than a hundred methods to manage store data efficiently.

API2Cart provides a 30-day free trial for new customers, followed by flexible pricing options for different eCommerce software providers.

This service provides API methods that allow eCommerce software to access product data from Amazon.

  • The product.list method enables eCommerce software providers to retrieve a comprehensive list of all the products available in an online store.
  • The product.info method enables software vendors to retrieve product information from the online store. Product information is obtained and presented based on parameters in the request, which include the product’s name, image, description, price, and any other relevant details.

The response example of the product.info method in JSON format is as follows:

{
"return_code": 0,
"return_message": "string",
"result": {
"id": "string",
"type": "string",
"u_model": "string",
"u_sku": "string",
"name": "string",
"description": "string",
"short_description": "string",
"price": 0,
"advanced_price": [
{
"id": "string",
"value": 0,
"avail": true,
"group_id": "string",
"quantity_from": 0,
"start_time": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"expire_time": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"additional_fields": {},
"custom_fields": {}
}
],
"cost_price": 0,
"quantity": 0,
"inventory": [
{
"warehouse_id": "string",
"quantity": 0,
"in_stock": true,
"priority": 0,
"additional_fields": {},
"custom_fields": {}
}
],
"group_items": [
{
"child_item_id": "string",
"product_id": "string",
"default_qty_in_pack": "string",
"is_qty_in_pack_fixed": true,
"additional_fields": {},
"custom_fields": {}
}
],
"u_brand_id": "string",
"u_brand": "string",
"categories_ids": [
"string"
],
"stores_ids": [
"string"
],
"url": "string",
"seo_url": "string",
"meta_title": "string",
"meta_keywords": "string",
"meta_description": "string",
"avail_sale": true,
"avail_view": true,
"is_virtual": true,
"is_downloadable": true,
"weight": 0,
"weight_unit": "string",
"sort_order": 0,
"backorders": "string",
"manage_stock": "string",
"is_stock_managed": true,
"create_at": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"modified_at": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"tax_class_id": "string",
"special_price": {
"value": 0,
"avail": true,
"created_at": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"modified_at": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"expired_at": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"additional_fields": {},
"custom_fields": {}
},
"tier_price": [
{
"qty": 0,
"price": 0,
"additional_fields": {},
"custom_fields": {}
}
],
"group_price": [
{
"id": "string",
"group_id": "string",
"price": 0,
"store_id": "string",
"quantity": 0,
"start_time": "string",
"expire_time": "string",
"additional_fields": {},
"custom_fields": {}
}
],
"images": [
{
"id": "string",
"http_path": "string",
"file_name": "string",
"mime-type": "string",
"size": 0,
"create_at": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"modified_at": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"alt": "string",
"avail": true,
"sort_order": 0,
"type": "string",
"additional_fields": {},
"custom_fields": {}
}
],
"product_options": [
{
"id": "string",
"product_option_id": "string",
"name": "string",
"description": "string",
"sort_order": 0,
"type": "string",
"required": true,
"available": true,
"used_in_combination": true,
"option_items": [
{
"id": "string",
"product_option_item_id": "string",
"name": "string",
"sort_order": 0,
"price": "string",
"weight": "string",
"quantity": 0,
"type_price": "string",
"sku": "string",
"additional_fields": {},
"custom_fields": {}
}
],
"additional_fields": {},
"custom_fields": {}
}
],
"u_upc": "string",
"u_mpn": "string",
"related_products_ids": [
"string"
],
"dimensions_unit": "string",
"width": 0,
"height": 0,
"length": 0,
"additional_fields": {},
"custom_fields": {}
}
}

The API2Cart offers software vendors the ability to manage product data with e-retailers, enabling them to easily perform tasks such as adding, updating, or removing products. Sign up for a free account today to start working with Amazon product data effortlessly.

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