What is Product API and How To Use It?

In the face of rising competition, many software and application developers strive to enhance their offerings with features that appeal to eCommerce business owners.

If you are an eCommerce software provider struggling to gain traction in the market, it’s time to switch to eCommerce integration development. In this process, your software is connected with the eCommerce platforms on which your potential customers have built their e-stores. Integrating with multiple platforms like Magento, Shopify, etc., allows you to get product data from those sites, run your core functionality, and sell better than competing products.

This article will explore the importance of integrating your software with various eCommerce platforms. We will also show you how to access their product APIs easily.

Why do eCommerce Software Need Shopping Platforms’ Product Data?

Product data is essential for eCommerce software to provide its users with the functionality they need. Therefore, such solutions must integrate with product APIs to retrieve product data from online stores. Let’s look at how product data helps software vendors perform their essential functions and how they help online sellers collaborate effectively with vendors.

Multi-channel software

Multi-channel software uses product data from multiple shopping platforms to create and update listings on those platforms. It connects to the product API of each platform to access the data and manage listings.

Inventory management solutions

Inventory management software use product data to track the number of items sold and in stock daily. In addition, it allows e-retailers to check product availability while processing orders.

Marketing automation software

Marketing automation software uses information pulled from eCommerce platforms to create personalized e-mails to send to customers about product recommendations, special offers, discounts, and new products.


Product information systems use product data from eCommerce platforms to help retailers create product catalogs, synchronize product data across different sales channels, provide detailed product analytics, etc.

Dropshipping automation software

Dropshipping automation software requires product data from shopping platforms to automatically add products to dropshipping stores. Without such data, the software would not be able to function.

Chatbot solutions

Chatbots integrate with the product APIs of eCommerce platforms to gather product information that they can use to help facilitate self-service initiatives. Chatbots use this information to let customers know everything they need to know about e-store products.

POS systems

Point-of-sale solutions use product data to coordinate product uploads to provide seamless checkout experiences.

Product API: How to Access All Product Details from Shopping Platforms

You must integrate your B2B software with shopping platforms to retrieve product data from eCommerce stores. Here are some product APIs from shopping platforms that help to get product data from those platforms.

WooCommerce Product APIs

WooCommerce Product APIs let you create, update, delete, and view individual and a range of products across all customer stores. These requests are handled in JSON format.

Shopify Product APIs

The Shopify Product APIs enable you to create and update products in the e-retailer’s store. The API also allows you to use product variants along with the product resource so that you can create and update different versions of a single product with their images.

Ecwid Product APIs

The Ecwid Product APIs enable you to perform a variety of tasks related to products in the Ecwid store, including searching for products, creating new product entries, modifying existing product entries, and deleting products from the Ecwid store.

BigCommerce Product APIs

BigCommerce Product APIs enable users to retrieve, create, update, and delete product information using specific filters.

To develop a robust connection between your eCommerce software and the product APIs of multiple shopping platforms, you can use API2Cart.

API2Cart is a data integration solution that provides more than 100 API methods for managing e-store data, enabling you to easily integrate your eCommerce software with more than 40 shopping platforms at once. These platforms include PrestaShop, Magento, Shopify, Amazon, and eBay.

API2Cart Methods for Working with Online Store Products

Let’s explore the API2Cart API methods that help eCommerce software make connections to product APIs from shopping platforms and retrieve all product data:

  1. product.list — This method retrieves a list of all the products on the online store. By default, it returns 10 products and software providers can pass the required parameters to retrieve more products from the store or fewer products if they wish.
  2. product.info — This API method allows software vendors to access all the information related to a specific product from an online store. It allows the retrieval of the product name, image, description, price, and other vital details.

The API2Cart methods allow eCommerce software providers to handle product data from all shopping platforms, thereby enabling the software to perform its core functions.

API2Cart allows software vendors to fully control product data, enabling them to add, update, delete and retrieve products as needed.


In the fast-paced world of eCommerce, it isn’t easy to gain an advantage without the right tools at your fingertips. Integration between eCommerce platforms and your eCommerce software gives you an edge over the competition by showcasing your software’s benefits to potential customers.

All you need to partner with the correct API integration service providers like API2Cart is to optimize your investment in time, money, and resources by outsourcing your integration needs. API2Cart can be a cost-effective and all-inclusive solution for your eCommerce software business.



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